The Conseil des Appellations Réservées et des Termes Valorisants, established by the Québec government, oversees the implementation of the Act respecting Reserved Designations and Added-Value Claims. This act aims to protect specific agricultural and food products by governing reserved designations and added-value claims through strict specifications and external certification.
The Conseil's responsibilities include advising the Minister on recognition and authorization, accrediting certification bodies, and monitoring the use of recognized designations. Registered as a public authority, the Conseil operates from Montréal, Québec, and comprises a Board and expert committees.
Their mission is to safeguard the authenticity of distinctive Québec agri-food products, promote their identity globally, and uphold values of integrity, skills, pride, audacity, and cooperation. Their 2023-2026 Strategic Plan focuses on protecting and enhancing authenticity, expanding surveillance and accreditation efforts, and fostering an organization that values its employees.