Enoteca Regionale del Barolo, known as the Barolo Producers Association, was established on 14 May 1982, with the support of the Barolo Municipal Administration and the patronage of the Piedmont Region. It is a continuation of the Enoteca del vino Barolo, initiated on 5 September 1971 in the Municipal Castle of Barolo by producers and the Barolo Municipality.
The association's primary goal is to present Barolo wines to the public, fostering understanding of its production and promoting wine consumption in harmony with local gastronomy. Founding members include municipalities within Barolo's origin zone, the Consortium for the Protection of Barolo Barbaresco Alba Langhe and Dogliani, the Chamber of Commerce of Cuneo, and the Province of Cuneo. Its headquarters, along with the Wine Museum (Wi.Mu.), is located in the marquis cellars of the Municipal Castle of Barolo. The association was founded to represent the entire Barolo wine region and the entities involved in the vinification and aging processes outlined in the DOCG Barolo wine production specifications.
This association is dedicated to preserving and promoting the quality and identity of Barolo wines. It brings together producers who are committed to upholding the traditions and standards associated with Barolo production. The association organizes events, tastings, and initiatives that highlight the unique characteristics of Barolo wines.