The Queensland Wine Industry Association (QWIA) is a dedicated organization representing wine grape growers, wine producers, and affiliated individuals and entities located in Queensland. Its primary mission is to foster a culture of excellence in Queensland's wine production, actively promote the region's wines, and provide vital leadership to the local wine industry.
QWIA serves as the official affiliate for Wine Australia in Queensland, which is the national organization responsible for promoting Australian wine and receives support from the Federal Government.
With a commitment to advancing the quality and reputation of Queensland wines, QWIA actively encourages the pursuit of excellence among wine producers. Through strategic marketing and promotional efforts, the association seeks to raise awareness and appreciation for the unique wines originating from the region. Moreover, QWIA plays a vital leadership role, guiding and supporting the development and growth of the Queensland Wine Industry.