The Vignerons Indépendants du Québec (VIQ) stands as a symbol of unity, dedication, and passion within the Québec wine industry. Founded to champion the interests of independent vineyards and wine producers in Québec, VIQ plays a pivotal role in shaping the province's viticulture landscape.
Some of the main objectives pursued by this association are:
- Promotion of Québécois Wines: At the heart of VIQ's mission is the promotion of locally-produced wines, emphasizing their unique character, heritage, and quality. Through various events, tastings, and marketing initiatives, VIQ ensures Québécois wines find their rightful place on both domestic and international tables.
- Regulatory Advocacy: The wine industry, with its myriad nuances, requires favorable regulations for growth. VIQ actively lobbies for policies that support independent vineyards, from planting to production and marketing.
- Networking and Collaboration: In the spirit of unity, VIQ fosters an environment where members can collaborate, share insights, and leverage collective strength. Regular meet-ups, symposiums, and gatherings provide a platform for members to connect and grow together.
- Support and Resources: Beyond advocacy and education, VIQ provides its members with various resources, be it in the form of financial aid, access to industry research, or technical support.