Wine Growers of Ontario

The Wine Growers of Ontario is an organization dedicated to increasing the visibility and recognition of the economic and community value of the Ontario grape and wine industry. Their mission is to create consumer preference for Ontario wines by focusing on quality and value in every market segment. The organization aims to foster a sustainable and profitable grape and wine industry that meets consumer demand and benefits all stakeholders, including both VQA and International Domestic Blends (IDB) wines. Guided by principles of trust, shared risk and reward, fairness, quality, and long-term evolution within a regulated framework, they prioritize passion, commitment, stewardship, integrity, transparency, collaboration, inclusivity, quality, and shared knowledge. Through their strategic and disciplined approach, they work towards the continued success and excellence of the Ontario grape and wine industry.