The Wine Growers Ontario Association is a collective and collaborative organization dedicated to enhancing the visibility, recognition, and economic significance of the Ontario grape and wine industry. Founded on principles of trust, integrity, and shared responsibility, the association's mission is to establish a strong partnership among all stakeholders involved in the industry. By fostering consumer preference through the delivery of high-quality products across diverse market segments, the association aims to elevate the reputation and desirability of Ontario wines.
The primary mission of the Wine Growers Ontario Association is to elevate the profile of the Ontario grape and wine industry. This is achieved through a multi-faceted approach that involves partnering with stakeholders to emphasize the economic and community value of the industry. By prioritizing quality and value, the association aims to create a distinct consumer preference for Ontario wines in both local and international markets.
The association envisions a future where growers and wineries work in synergy to cultivate a grape and wine industry that is responsive to consumer demands. This industry is not only sustainable and profitable but also prioritizes the interests of all stakeholders. By aligning the grape and wine industry with consumer preferences, the association strives to foster a mutually beneficial relationship between growers, wineries, and consumers.
The Wine Growers Ontario Association is firmly rooted in a set of guiding principles that drive its actions and decisions: