about this subregion

Nestled within the enchanting landscapes of northwestern Italy lies the Pinerolese DOC, a region where the very essence of viticulture melds harmoniously with the breathtaking environment. As you venture into this enchanting corner of the world, you'll find yourself immersed in a realm where nature's bounties converge to create wines of exceptional character and depth.

The Pinerolese DOC, situated in the Piedmont region, is a winemaking haven that thrives in the embrace of the lush Alpine foothills. Here, the terroir paints a vivid canvas, featuring rolling vineyards adorned with vibrant greenery, where rows of grapevines seem to dance in rhythm with the seasons. This captivating landscape, with its dramatic slopes and picturesque vistas, provides the ideal canvas for the cultivation of a diverse array of grape varieties, each with its own unique story to tell.

Among the treasures of the Pinerolese DOC, the region's most planted red grape varieties stand as testament to the dedication of its winemakers. Avanà, Avarengo, Barbera, Becuet, Bonarda, Chatus, Dolcetto, Doux d’Henry, Freisa, and Nebbiolo—all these grapes find their place in the sun-drenched hillsides, their roots delving deep into the ancient soils. It is here, amidst this rich mosaic of varietals, that the Pinerolese DOC reveals its true character.

The Avanà grape, known for its elegant structure, thrives in this unique microclimate, lending its refined essence to the wines of the region. Meanwhile, the noble Nebbiolo, known for its power and grace, finds its spiritual home here, producing wines that are both robust and enchanting. Barbera, with its bright acidity and fruity allure, adds a lively dimension to the Pinerolese wines, while Freisa, with its charming berry notes, offers a delightful twist to the local terroir.

The Pinerolese DOC is not just about the grapes; it's an experience that transcends the senses. As you wander through the vineyards, you'll be captivated by the symphony of flavors and aromas that this land produces. The wines here are a reflection of the region's rich history, where tradition and innovation blend seamlessly to create something truly exceptional.

In the Pinerolese DOC, the environment is not merely a backdrop but an integral part of the winemaking process. The region's unique blend of soil, climate, and grape varieties create wines that are a true embodiment of their origins. As you savor a glass of Pinerolese wine, you'll taste not only the grapes but also the essence of this enchanting place, where nature and culture have conspired to craft liquid poetry.


vinerra illustration

Vineyard Hectares





Discover Terroir

The Pinerolese DOC, located in the Piedmont region, encompasses a production area that includes 32 municipalities within the province of Turin and two municipalities in Cuneo.

Due to its proximity to mountainous areas, these geological formations strongly influence this region's climate. For this reason, it does not receive as much rainfall as other regions.

The vineyards in the region are located mainly on soils composed of gravel and with a slope that allows them to receive enough sun for the grapes to ripen.


Most Planted Red Grape Varieties: Avanà, Avarengo, Barbera, Becuet, Bonarda, Chatus, Dolcetto, Doux d’Henry, Freisa, Nebbiolo

Pinerolese DOC, nestled in the Piedmont region of Italy, offers a captivating selection of red wines that delight wine enthusiasts. Among the most common red wines found in this picturesque appellation are crafted from the Barbera grape. Barbera wines from Pinerolese showcase the versatility and charm of this renowned varietal.

In the glass, Barbera wines exhibit a beautiful ruby hue, exuding inviting aromas of red berries and a hint of spice. On the palate, these wines delight with their vibrant acidity and succulent red fruit flavors, such as cherry and raspberry. With a medium body and a smooth texture, Barbera wines from Pinerolese are both approachable and versatile, pairing effortlessly with a wide range of dishes.

The region's unique terroir, characterized by the mountainous landscape and the influence of nearby alpine valleys, adds complexity to the wines, enriching the overall tasting experience.

Whether enjoyed on their own or paired with regional cuisine, Barbera wines from Pinerolese DOC embody the essence of the Piedmont region's winemaking tradition. Their expressive nature and approachability make them a favorite among locals and wine enthusiasts alike, inviting all to raise a glass and savor the authentic flavors of Pinerolese.