Whether you’re a wine lover or just looking to buy a bottle, knowing how to read an Italian wine label can make a big difference in informing your choice. This article will teach you how to read an Italian wine label and give you the confidence to make the best purchase possible.
There are some terms that all bottles of Italian wine must include on their labels:
Many wineries choose to include additional terms to help better inform the wine consumer about the purchase choice they are making. Some other terms you can find on the wine label are vineyard and winery. The label may also indicate the grape variety used or even the aromas of the wine or the best food pairing.
Most Italian wine labels will also include the appellation, the vintage and the grapes used.
It is important to remember that a wine with a different vintage will be slightly different from a wine with the same vintage.
Wines may also be classified by their grape varietal. Italy has the most grape varieties, with over 3,000 indigenous varietals in addition to all the clonal types and the international varietals. If you are interested in learning more, we highly recommend Ian d’Agata’s book Native Wine Grapes of Italy.
Another term you will always find on labels is the name of the winery that produced the wine. This is usually located in the center of the front wine label.
Now, what is the quality classification for Italian wines, and what are the characteristics of each?
All Italian wines can be included in one of the Italian government-approved classifications. These classifications are based on different aspects of the wines, such as:
These classifications help determine the taste and quality of a wine. Although inspired by the French system, this classification system has a crucial difference: the Italian system has 2 DOC categories, while France has only 1.
Now, why should you know the Italian classification system? When buying your next wine, keeping it in mind will give you a general idea of what you should expect from that wine. Although, as we will see later, a higher or lower classification does not imply that a wine will be better or worse.
The French AOC appellation system inspires the classification system for Italian wines. We will now discuss the four most common quality levels for Italian wines.
The name Vino da Tavola means “table wine.” These wines are usually intended for daily consumption. Although they are typically not intended for aging, this wine may surprise you, as we will see below.
VDT, according to the government classification, is the lowest quality category of Italian wines. However, you should only sometimes be guided by this preconception. Many producers make high-quality wines and label them as VDT, as this classification is not as regulated as the others; therefore, they have greater freedom to shape each wine. Without going any further, you will find incredible natural or biodynamic wines in this category.
The Indicazione Geografica Tipica (IGT) is another of the most common categories within Italian wines and is the largest category of all. This category, introduced in 1992, is the second lowest category of Italian wine classification. The IGT focuses on two aspects of the wines:
While it may seem that IGT wines are of inferior quality, this may be a misconception in many cases. This is because, as with the Vino da Tavola classification, the IGT category gives greater freedom to producers, for example, to design blends with Italian grapes blended with Italian grapes.
The Denominazione di Origine Controlata (DOC) is a category introduced in 1963 and is the second-highest quality level of Italian wines. In this category, various rules on the production and aging of wines are included. Among the most important regulations, we can find:
In this type of wine, you will find several indications on the label, for example:
The Denominazione di Origine Controllata is considered the highest quality category and is, therefore, the strictest of the regulations that each wine must comply with. Among the most important regulations are the following:
Currently, wines can be classified within this category in 70 Italian regions. If a wine meets all the requirements, the bottle is given a red seal on the foil (issued by the government) and a numbered seal on the label.
However, as mentioned above, you should not be guided to buy a wine just because it is in this category. There are many examples, such as the Super Tuscan wines, where producers decided not to follow the DOC or DOCG rules because they felt these took away their freedom to produce unique wines.
An excellent example of a DOCG wine is Brunello di Montalcino. All wines of this designation must be made from grapes grown at an altitude of no more than 1,960 feet. In addition, they must be aged for at least four years and have at least 12.5% alcohol.
In addition to these four denominations, others are more particular. Here we will talk about 2 of them: Riserva and Passito.
This designation refers exclusively to the number of years a wine has been aged. Generally, an Italian wine must have been aged for at least two years to qualify for this appellation. Of course, some wines have special regulations:
Finally, the Passito appellation is used only for wines produced by the method of the same name.
The result is a very sweet wine, so they are usually chosen as dessert wines. They also have a higher alcohol content than other styles of wine. On the other hand, thanks to their aging, they can develop a more intense flavour.
Although the classifications for the most common Italian wines are not so many, they can be somewhat confusing if you need clarification about what each quality level implies. However, this does not mean you cannot enjoy a delicious Barolo wine or a sweet Passito without being limited because that wine is of one classification or another.
Use this classification as a guide when buying wine from Italy. Not as an absolute. You could be in for a surprise, as has happened before with Super Tuscan wines. Each category has characteristics. Use the Italian wine quality pyramid as just a guide. Many of these rules are archaic and producers work tirelessly to change them and evolve. You could find your next favourite wine in each category. If in doubt, ask your local purveyor of fine wine what they recommend.
Finally, if you are a wine producer, always remember: the label is a key aspect of your wine branding strategy, but its not everything. So, if you want to know how you can build visibility for your wine brand with an organic strategy, then you should definitelly check out our articles about how to create an authentic brand story, how to develop a wine brand and how to develp a wine brand that drives sales. They will not only help you to create your own wine branding strategy, but also to optimize it so you can reach more costumers (and drive more sales, of course).