Campanha is a relatively new region (it only began to develop in the 1970s). However, it has achieved greater growth than other wine regions in Brazil. This allows it to be currently the second most important wine region in Brazil, only behind Serra Gaúcha.
The Campanha wine region is located about 290 kilometers southwest of the city of Porto Alegre, capital of Rio Grande do Sul. Beginning in the city of Bagé, the region covers a strip of land that extends 338 kilometers along the border with Uruguay, all the way to the border with Argentina.
This region has a temperate climate, with little rainfall and long, sunny days. In the afternoon, temperatures usually drop, which benefits the vines as it allows them to have an optimal level of ripening.
The soil in the region is sandy and has a high content of granite and limestone, which makes it highly permeable. It also has a low fertility level, which means that the vines have to work harder to find the nutrients they need, resulting in grapes with a more concentrated flavor.
Because Brazil is still a relatively new wine-producing region, it currently has no specific national or regional programs to promote wine sustainability. However, the Campanha region is able to obtain organic certification for its wines, thanks to Decree 6323. This decree, intended for all agricultural activities in Brazil, aims to have a strong impact on the country's winemaking.
The most interesting aspects of this decree, which can give added value to Brazilian viticulture by taking it down the path of sustainability, have some very interesting points that deserve to be highlighted:
Most Planted Red Grape Varieties: Cabernet Sauvignon, Tannat
Most Planted White Grape Varieties: Chardonnay
In Campanha, the main varieties used to make wines are, on the red wine side, Cabernet Sauvignon and Tannat, while on the white wine side the main variety used is Chardonnay.
The main characteristics of Campanha's red wines are their low body and fruity profile:
On the other hand, Campanha white wines made with the Chardonnay variety tend to be full-bodied. These wines tend to have notes reminiscent of tropical fruits such as peach, mango, and lemon, while the palate is dominated by rather buttery notes.
Like regions such as Serra do Sudeste, the history of viticulture in Campanha began relatively later than in other regions, starting in the 1970s. Another very similar aspect between Campanha and Serra do Sudeste was the reasons that motivated producers to try to grow vines in the regions: there was a high concentration of vineyards in Serra Gaúcha, so land prices increased.
However, Campanha showed a higher growth than Serra do Sudeste until today. This led to Campanha achieving Geographical Indication status in 2020.