New Brunswick

New Brunswick

46° 41' 59" N


66° 06' 60" W




about this region

New Brunswick is a region located in the southeastern corner of Canada.

The small but promising wine industry in New Brunswick, Canada, is showing steady growth potential. While it may not have the same level of recognition as some of Canada's more established wine regions, the province is making strides with its unique offering. This region has 4 subregions that are aitable for viticulture: the Bay of Fundy Coastal Area, Moncton and Area, Northumberland Strait Coastal Area and Saint John River Valley.

Located on Canada's east coast, New Brunswick is bordered by Maine, Nova Scotia, and Quebec. The region's climate may not be as conducive to grape growing as some other Canadian wine regions, but hybrid grape varieties are showing great promise here. These hybrids are specially bred to thrive in the region's cooler climate and shorter growing season.

One of the most significant success stories for the New Brunswick wine industry is in sparkling wine and fruit wines. In 2021, sparkling wine sales generated C$7.44 million, a testament to the province's growing reputation for high-quality bubbly.

Between 2020 and 2021, wine sales in New Brunswick totalled 164.2 dollars per capita, surpassing regions such as Manitoba or Prince Edward Island. This growth is a promising sign for the region's wine industry, which has the potential to continue expanding and producing exceptional wines.

Currently, this wine region produce an average of 80 tons of grapes annualy, and its set to keep growing over the next years.

While the New Brunswick wine industry is small, it attracts attention for its unique offerings and contributions to Canada's wine scene. As winemakers continue to innovate and experiment with new grape varieties and winemaking techniques, the province's wine industry has the potential to earn its keep on the wine scene in Canada.



Vineyard Hectares




growing degree days

Discover Terroir

Nestled in the southeastern part of the province, the New Brunswick wine region is a captivating blend of natural beauty and geographical diversity, shaped by the unique influences of the Bay of Fundy and the Saint John River Valley. This distinctive setting not only lends itself to stunning landscapes but also plays a crucial role in shaping the flavors and characteristics of the region's wines.

The interplay of maritime and riverine influences creates a microclimate that is both dynamic and varied, with temperatures moderated by the proximity to the water. This climatic diversity, combined with the region's hilly terrain and fertile valleys, offers an ideal environment for grape cultivation, providing winemakers with a rich tapestry of terroir to explore and experiment with.

Within this mosaic of landscapes, hills, and valleys, winemakers in New Brunswick carefully select grape varieties that thrive in the local conditions. Varietals such as Marquette, Frontenac Noir, Osceola Muscat, and Frontenac Blanc are favored for their resilience to cold temperatures and ability to express the unique terroir of the region. These carefully chosen grape varieties form the backbone of New Brunswick's winemaking endeavors, allowing producers to craft wines that are distinctive, expressive, and reflective of their place of origin.

As the New Brunswick wine scene continues to evolve and flourish, there is a palpable sense of pride and passion among its winemakers. Each bottle produced is a labor of love, a testament to the deep connection between the land, the vines, and the people who tend to them. It is this dedication to quality and authenticity that has garnered attention both locally and nationally, with New Brunswick wines gaining recognition for their one-of-a-kind taste and sense of place.

With its enchanting landscapes, diverse climates, and carefully selected grape varieties, New Brunswick is emerging as a destination for wine enthusiasts seeking to explore the unique flavors and expressions of the region. As the industry continues to grow and thrive, New Brunswick's wines are poised to make their mark on the Canadian wine scene, offering a tantalizing glimpse into the rich terroir and winemaking heritage of this hidden gem along the Atlantic coast.

The New Brunswick wine region, nestled along the east coast of Canada, is characterized by a climate shaped by its proximity to the Atlantic Ocean. This maritime influence, particularly evident in the Bay of Fundy, plays a pivotal role in defining the region's winemaking landscape. The ebb and flow of the tides, coupled with the ocean's moderating effect on temperatures, create a unique microclimate that presents both opportunities and challenges for grape cultivation.

During the growing season, the Bay of Fundy brings cool ocean breezes that are essential for grape ripening, contributing to the development of vibrant flavors and balanced acidity in the wines. However, this same maritime climate also poses challenges, including the risk of late spring frosts and a relatively short growing season. Winemakers must navigate these obstacles with careful consideration and strategic planning to ensure the successful cultivation of grapes and the production of high-quality wines.

To thrive in the face of these challenges, grape varieties have been meticulously selected for their resilience to the region's climate. Varietals such as Marquette, Frontenac Noir, Osceola Muscat, and Frontenac Blanc have proven to be well-suited to New Brunswick's conditions, with their ability to withstand cold temperatures and shorter growing seasons. By choosing these grape varieties, winemakers can ensure the consistent production of ripe and flavorful grapes, laying the foundation for exceptional wines that showcase the unique terroir of the region.

In summary, the climate in the New Brunswick wine region is a defining factor that requires careful adaptation and grape selection. Despite its challenges, this climate offers opportunities for innovation and creativity, allowing winemakers to craft distinctive wines that reflect the essence of this maritime province. Through a combination of oceanic influences and the dedication of passionate winegrowers, New Brunswick is steadily carving out a place for itself on the Canadian wine scene, garnering recognition for its commitment to quality and its ability to produce wines of character and distinction.

In the New Brunswick wine region, the diversity of soil types is a defining characteristic that significantly influences local viticulture. Throughout the area, various soil compositions contribute to the unique terroir of the region, shaping the flavors and characteristics of its wines.

  1. Sandy and clay loam soils: These soils are prevalent across the region, particularly near the Northumberland Strait. These soils provide a fertile foundation for grape cultivation, offering good drainage and nutrient retention. Additionally, unique red soils are found in this area, adding to the distinctiveness of the terroir. Grape varieties grown in sandy and clay loam soils express their unique characteristics, contributing to the diverse range of wines produced in the region.
  2. Rocky and shallow soils: Rocky and shallow soils are also common throughout New Brunswick, presenting a unique set of challenges for grape growers. These soils are erosion-prone and low in organic matter, requiring careful management to ensure optimal grape development. Despite their challenges, rocky and shallow soils can contribute to the complexity and minerality of wines, adding layers of nuance to the final product.
  3. Varied soils characteristics: Across different areas of the region, soil characteristics vary significantly. Uplands are characterized by thin and acidic soils, while central and western regions feature deeper yet poorly drained and acidic soils. In the south, rocky soils dominate the landscape, further diversifying the terroir of the region. The most fertile soils are often found along riverbanks, such as the well-drained sandy loam along the upper Saint John River and the fertile soils of the Fundy lowlands.

This diverse array of soil types is integral to the New Brunswick wine region's terroir, influencing the unique attributes and flavors of its wines. Winemakers carefully adapt grape varieties and cultivation techniques to these varying soil conditions, harnessing the inherent characteristics of the land to produce wines of exceptional quality and complexity. As a result, the wines of New Brunswick reflect not only the skill and dedication of its winemakers but also the rich and diverse tapestry of its soil compositions.


New Brunswick, with its unique climate and terrain, is home to several grape varieties that thrive in its distinct environment. The region's grapes are characterized by their resilience and adaptability, often featuring thicker skins and hardy vines capable of withstanding the cooler, variable weather. These grapes contribute significantly to the province's burgeoning wine industry.

  1. Marquette: Marquette, a popular red variety in New Brunswick, is known for its cold-hardiness and disease resistance. This grape is well-suited to the province's shorter growing seasons and cooler climates, often requiring well-drained soil for optimal growth. Its ability to endure harsh winters and resist common vine diseases makes it a reliable choice for local vintners. Agricultural practices for Marquette typically involve careful canopy management to ensure adequate sunlight exposure and air circulation, essential for maintaining vine health and quality grape production.
  2. Frontenac Noir: Frontenac Noir is another red variety that has adapted well to New Brunswick's climate. This grape is particularly notable for its robust nature, capable of surviving extreme cold temperatures. It flourishes in a variety of soil types, although it prefers well-drained, fertile soils. The Frontenac Noir grape's versatility in different terrains and its resilience to common vineyard pests make it a favorable choice for growers in the region. Vineyard management for Frontenac Noir often includes strategic pruning and training systems to optimize fruit quality and yield.
  3. Osceola Muscat: Among white varieties, Osceola Muscat stands out in New Brunswick. This grape is known for its adaptability to cooler climates and shorter growing seasons. It requires well-drained soils and benefits from strategic site selection that maximizes sun exposure. Osceola Muscat's growth is optimal in areas that avoid late spring frosts, which can be a challenge in New Brunswick. The vineyard management for Osceola Muscat involves careful monitoring of soil moisture and nutrient levels to ensure healthy growth and productive yields.
  4. Frontenac Blanc: Frontenac Blanc, a mutation of Frontenac and a white grape variant, thrives in New Brunswick's climate. Like its red counterpart, it is cold-hardy and versatile, able to withstand the region's colder temperatures. It prefers well-drained soils but is adaptable to various soil types. Frontenac Blanc is resistant to many common vine diseases, making it a relatively low-maintenance option for growers. Its cultivation involves regular pruning and canopy management to ensure adequate air circulation and sunlight penetration, essential for healthy vine growth and fruit development.

In summary, the grape varieties of New Brunswick, including Marquette, Frontenac Noir, Osceola Muscat, and Frontenac Blanc, have been carefully selected and cultivated to meet the unique agricultural and climatic challenges of the region. Their resilience and adaptability are key to the success of the local wine industry.

Nestled in the eastern part of Canada, the New Brunswick wine region is gradually gaining recognition as a hidden gem in the world of viticulture. Though not as widely renowned as its western counterparts, this picturesque region boasts distinctive grape varietals and winemaking traditions. Among the array of grapes cultivated in this scenic landscape, two varietals, Marquette and Osceola Muscat, take center stage. Let's delve into the distinct profiles of these remarkable wines.

  1. Marquette: Marquette wines unveil an enticing bouquet on the nose, characterized by a harmonious blend of red and black fruits, including cherry, raspberry, and blackberry. These inviting aromas are complemented by subtle earthy undertones and delicate oak notes, contributing to the wine's overall complexity. On the palate, Marquette wines strike a delicate balance between fruity notes and refreshing acidity. Expect flavors of ripe red and black fruits with a subtle hint of spice and well-integrated tannins. The finish is velvety and smooth, leaving a lingering and delightful impression. This versatility makes Marquette a fantastic choice for pairing with a wide range of dishes, from grilled meats to mushroom risotto and even roast turkey, making it a versatile accompaniment to New Brunswick's culinary offerings.
  2. Osceola Muscat: Osceola Muscat is renowned for its captivating aroma. This wine exudes fragrances of sweet citrus, delicate floral notes, and exotic tropical fruits like lychee and mango, creating an enchanting bouquet that entices the senses. On the palate, Osceola Muscat delivers a symphony of tropical fruit flavors, including pineapple, passion fruit, and zesty citrus notes. The sweetness is impeccably balanced by a crisp acidity, resulting in a well-rounded and refreshingly vibrant wine. With its aromatic richness and lively character, Osceola Muscat shines when paired with spicy dishes, seafood, and desserts. It complements the robust flavors of Thai curry, the freshness of ceviche, and the sweet indulgence of fruit tarts.

In summary, the New Brunswick wine scene, while relatively nascent, is steadily gaining prominence. The Marquette and Osceola Muscat wines, each with its unique personality, exemplify the region's potential for producing diverse and high-quality wines. Whether you are a seasoned wine connoisseur or an adventurous newcomer, exploring these New Brunswick wines promises an enchanting journey into the heart of Canada's burgeoning wine culture. Cheers to the discovery of these exceptional East Coast treasures!


152 m


1078 mm-1510 mm


From sandy and clay loam to rocky and shallow soils

top varietal

Marquette and Osceola Muscat

History of wine

The history of the New Brunswick wine region is a testament to the province's enduring passion for winemaking, rooted in decades of innovation and perseverance. While the region's vinous journey began in the 1960s with the introduction of hybrid grape varieties, it wasn't until the 1990s that the industry truly began to gain traction and momentum.

The pivotal moment came in 1994 with the establishment of Magnetic Hill Winery, heralding the dawn of a new era for winemaking in New Brunswick. As the province's first winery, Magnetic Hill Winery paved the way for a burgeoning industry, setting the stage for a wave of innovation and growth in the years to come.

In 1999, another milestone was achieved with the release of the first commercial red wine from the Marechal Foch grape harvest by Winegarden Estates. This groundbreaking achievement underscored the region's potential for producing high-quality wines and marked a significant step forward in establishing New Brunswick as a credible player in the world of winemaking.

The year 2008 marked a turning point with the establishment of the Vins NB Winegrowers Association, dedicated to promoting the growth and development of the wine industry in the province. With a shared vision of excellence and collaboration, the association has played a crucial role in fostering a supportive environment for winemakers and vineyards, driving innovation, and elevating the profile of New Brunswick wines on both regional and international stages.

Today, New Brunswick boasts a burgeoning wine scene, with a dozen wineries and vineyards dotting the picturesque landscape. These establishments produce a diverse range of wines, including sparkling wine, fruit wine, and grape wine, reflecting the region's rich terroir and the ingenuity of its winemakers.