Piquette is neither a traditional wine nor a spritzer. It is a beverage crafted from grapes with a vibrant acidity, boasting a colourful history that matches its lively flavour. Piquette is produced from the second pressing of wine grapes. The name comes from the French word “piquer,” meaning to prick, evoking its zippy, tingly mouthfeel. Piquette offers a light fizz and a tingling sensation on the tongue, making it an intriguing drink. Due to its light nature, Piquette is often referred to as a substitute for wine.
Though its origins trace back to France, similar beverages have emerged in various cultures throughout history. It had waned from popularity for some time but it is making a massive comeback. It's here to stay. And... it is extremely popular with the 18-35 who are looking for a refreshing, summer quencher. In fact, 2021 was dubbed the 'summer of piquette' due to its temporary resurgence in popularity. Around this time, Piquette emerged as a trendy beverage among America's natural-leaning winemakers.
Piquette is produced by re-pressing fermented grape pomace to extract residual juice, then water is added, and the mixture is fermented. This results in a low-alcohol, lightly sparkling beverage that offers a unique, eco-friendly variation of traditional winemaking.
Similar drinks have existed since ancient times, including "lora" in Roman and Greek cultures. While humble in origin, Piquette is now being reimagined by a new generation of winemakers.
Originally, Piquette was a frugal drink made by and for vineyard workers. After grapes were pressed for wine, the remaining pomace was taken home, soaked in water, and left to ferment. The result was a refreshing, low-strength beverage perfect for hydration and midday energy. Traditionally, it was enjoyed by vineyard workers in France, reflecting its humble and practical origins.
This homemade tradition also reflected a sustainable mindset—waste not, want not. Today, Piquette’s low alcohol and eco-friendly origins align perfectly with modern values, that go towards low and non-alcohol wines.
Piquette’s comeback began in the Hudson Valley, thanks to producers like Todd Cavallo of Wild Arc Farm. Inspired by a vintage French winemaking book, Cavallo revived the technique with a modern lens, emphasizing natural fermentation, lower alcohol, and zero waste. At one point, Piquette was even framed as wine's answer to White Claw, highlighting its refreshing and approachable nature.
Now, other wineries are following suit. Fans of natural wine appreciate Piquette’s freshness, fizz, and approachability. Its bright acidity and fruit-forward style make it a cheerful alternative to both traditional wine and sour beer. Additionally, Piquette is available in canned versions, making it even more accessible and convenient for modern consumers. Piquette products typically feature flavours like black cherry, tart raspberries, and floral hibiscus, adding to their appeal.
To appreciate Piquette, it helps to understand winemaking’s two key juice types:
Instead of discarding pomace or sending it for distillation, winemakers can turn it into Piquette. This sustainable practice reduces waste, conserves resources, and creates a fun new product using materials they already have on hand. It’s a smart, low-impact way to breathe new life into leftovers.
Each winemaker has their own method, but here’s a common approach:
This process is minimal, eco-friendly, and versatile—ideal for experimental or natural wine producers.
The character of Piquette depends heavily on the grape variety used. Here are some of the winemakers' favourites, though other varieties like Cabernet Sauvignon and Vidal Blanc can also be used to create unique profiles:
Each varietal brings a unique flair, but all preserve Piquette’s lightness and drinkability.
Piquette is distinctly different from traditional wines, both in nose and palate:
Piquette shines in warm weather and with simple, seasonal foods:
Piquette’s lightness means it doesn’t overpower, making it a versatile pairing partner.
Despite its appeal, Piquette is restricted in the European Union. Under current regulations, it may only be produced for private consumption or distillation, not for sale. This was intended to safeguard the wine market from low-cost alternatives. However, consumers often struggle to understand what Piquette is, which has also impacted its sales and broader acceptance.
Despite this, as transparency improves and consumer preferences evolve, there’s hope these restrictions may be revisited. Clear labelling and education could allow Piquette to coexist with traditional wine categories.
The revival of Piquette aligns with contemporary values of sustainability, waste reduction, and mindful consumption. By transforming what was once considered a byproduct into a desirable wine-like beverage, winemakers are not only preserving an ancient drinking tradition but also meeting the demands of modern consumers. Piquette's low alcohol content makes it an ideal choice for those seeking lighter, more refreshing drinks that can be enjoyed throughout the day without the risk of overindulgence. However, customers often prefer more familiar categories like 'Natural Wine Spritzer,' which can impact Piquette's market performance.
Piquette checks all the right boxes for eco-conscious drinkers:
By turning waste into refreshment, Piquette leads the charge in circular winemaking.
In our opinion, Piquette is more than just a trend—it's a symbol of resourcefulness, sustainability, and modern creativity rooted in centuries-old tradition. This fizzy beverage bridges the gap between the old and new, offering a refreshing, approachable, and eco-friendly alternative to conventional wines. However, interest in Piquette has waned significantly since its initial surge in popularity in 2021, reflecting the challenges of sustaining momentum in a competitive market.
Whether you’re drawn to its low alcohol, intrigued by its minimalist production, or simply thirsty for something different, Piquette invites you to sip smarter. Light, fizzy, and full of story—it’s the perfect summer quencher with a conscience.